2026 comparison
If your business loses patients because nobody answers in time, these are the real options in Spanish and Portuguese. We built this ourselves (the Sara team) with public data from each product as of August 2026, and we play fair: we also tell you when someone else is the better pick.
Businesses already working with Sara
Laser hair removal
Facial aesthetics
Rhinoplasty
Physiotherapy
Plastic & aesthetic surgery
| Sara AI holasara.ai | Soyla (Doctocliq) doctocliq.com | Kura getkura.ai | Cloudia cloudia.com.br | AgendaPro agendapro.com | Zenvia zenvia.com | |
|---|---|---|---|---|---|---|
| Real conversational AI (not a button tree) | Yes | Yes | Yes | Partial | Partial | Partial |
| Instagram DM with AI | Yes | No | No | Yes | No | Yes channel available, no clinic focus |
| WhatsApp via official API | Yes | Yes | Yes | Yes | Partial | Yes official Meta BSP |
| Works with your current calendar (Google Calendar, no migration) | Yes | No requires using the Doctocliq calendar | No own calendar; HIS only on Enterprise | Partial | No you migrate to their calendar | No no calendar: the clinic builds its own flows |
| Collects the deposit inside the chat | Yes | Partial | No | No | Partial | No hands off to an external payment link |
| Reactivates patients who stopped coming | Yes | Partial | Yes | No | Partial | Partial |
| Waitlist for freed slots | Yes | No | No | No | No | Partial |
| Asks for Google reviews | Yes | No | Yes | No | No | No |
| Creates your Instagram content | Yes | No | No | No | No | No |
| Gift cards sold online | Yes | No | No | No | Yes | No |
| Patient records / EHR | No on purpose: it never touches clinical data | Yes dental charting, e-invoicing | No | No | Yes | No |
| Public entry price | from US$400 per location / month | suite from US$19; Soyla apart | €59.99 per professional / month | ~R$49-80 + AI module | not published (~US$19-59 per third parties) | US$130/mo with AI + WhatsApp channel billed apart |
Yes Partial No
Data from each product’s public site (August 2026). If you represent one of these products and something changed, write to info@rayapp.io and we’ll fix it.
Compare with a demo of your own business.
No product is best for everyone. This is our honest take, the same one we use when a prospect is not a fit for us.
you need the full clinical suite: patient records with dental charting, treatment estimates and e-invoicing in Peru, Mexico, Colombia or Ecuador. Their WhatsApp AI is solid, but it only works if you move your operation onto Doctocliq, and it does not cover Instagram.
your clinic is in Spain, EU compliance matters to you (GDPR, data in the EU) and WhatsApp is your only channel. It does ad-lead qualification and estimate recovery well. It does not collect deposits or answer Instagram.
your clinic is in Brazil or Portugal and you already use one of the 40+ management systems it integrates with. It is the cheapest option. Keep in mind its core is flow-based: generative AI conversation is a paid add-on.
what you want is the scheduling and point-of-sale software, not an assistant that converses: online booking, records, POS, inventory and reports, with thousands of beauty and health businesses across LATAM. Its chatbot answers FAQs; it does not sell or collect for you.
you are a large institution with your own technical team and want to build flows on top of a messaging platform (WhatsApp, SMS, email, RCS) at scale. For a clinic without a technical team, building and maintaining those flows is on you.
you want the 11 pm enquiry on WhatsApp or Instagram to end as a booked appointment in your Google Calendar with the deposit already paid, without migrating your calendar or adding front-desk staff. Sara also reactivates patients, fills freed slots from a waitlist, asks for reviews and creates your Instagram content. It never touches patient records, on purpose.
Head-to-head comparisons
Sara in your country
We do not invent logos or testimonials. ViaLaser (laser hair removal, Uruguay) has Sara answering its WhatsApp, Instagram and website live: 7 out of 10 appointments are booked by Sara.
See the ViaLaser caseIt depends on the problem you want to solve. If the bottleneck is the conversation (answering in time, booking and collecting the deposit on WhatsApp and Instagram), Sara is the most complete option. If you need patient records and invoicing, look at Doctocliq or AgendaPro. In Brazil with your own management software, Cloudia.
With most of them, yes: Soyla requires Doctocliq, Kura uses its own calendar and AgendaPro means migrating to their system. Sara works on top of the Google Calendar your clinic already uses, with no migration.
Of the six compared, only Sara collects the deposit inside the chat before confirming the appointment. The others hand off to external links, charge when booking in their system, or do not charge at all. A paid deposit is what lowers no-shows the most.
Public prices as of August 2026 range from ~R$49-80 per month (Cloudia, flow-based with AI sold apart) to US$130 plus channel costs (Zenvia). Kura publishes €59.99 per professional per month. Sara starts at US$400 per location per month, with the conversation, payment collection and marketing included.
Sara does not read or write patient records, on purpose: it handles the conversation, the booking and the payment. If digitizing records is your priority, solve that with clinical software like Doctocliq or AgendaPro; Sara coexists with them because it does not compete for your calendar.
The front desk that never closes
Put Sara to answer, book and collect starting today. Without changing your calendar or how you work.