Sara AI vs Kura: which one fits your business? (2026)
sara
Back to home

Sara AI vs Kura

Sara AI vs Kura, straight up.

Kura is a Spanish AI agent for clinics, strong at qualifying ad leads and recovering estimates. Sara is the assistant for LATAM clinics, doctors and wellness that also collects payments and does the marketing. Public data from August 2026.

Businesses already working with Sara

Pick Kura if...

your clinic is in Spain, EU compliance matters to you (GDPR, data in the EU) and WhatsApp is your only channel. It does Meta and Google Ads lead qualification and estimate follow-up very well, with NPS surveys included.

Pick Sara AI if...

your clinic is in Latin America and you want the conversation to end as a paid appointment: Sara covers WhatsApp and Instagram, books into your Google Calendar with no migration, collects the deposit in the chat, reactivates patients and creates your Instagram content. And it writes the way your country speaks.

Sara AI holasara.ai Kura getkura.ai
Real conversational AI Yes Yes
Instagram DM Yes No
Collects the deposit in the chat Yes No
Uses your Google Calendar, no migration Yes No own calendar; HIS only on Enterprise
Patient reactivation Yes Yes
Asks for Google reviews Yes Yes
NPS surveys No Yes
Main market Latin America Spain
Public pricing from US$400 per location / month (Mexico) €59.99 per professional / month

Yes Partial No

Data from each product’s public site (August 2026). If you represent Kura and something changed, write to info@rayapp.io and we’ll fix it.

See the full AI assistant comparison

Frequently asked questions

Which one collects the deposit?

Sara collects the deposit with a payment link inside the chat before confirming the appointment. Kura does not charge inside the conversation.

Does Kura work with my Google Calendar?

Kura uses its own team calendar; integrating with existing systems is an Enterprise feature. Sara books directly into the Google Calendar you already use.

Which one is better in Spain?

If your clinic is in Spain and EU compliance is a priority, Kura is a solid option. Sara focuses on Latin American clinics and adapts its register to each country.

The front desk that never closes

Don't let the next 11:41 pm enquiry slip away.

Put Sara to answer, book and collect starting today. Without changing your calendar or how you work.

Sara
Need a hand?