Practices already running on Sara
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ViaLaser
Laser hair removal
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FaceUp
Facial aesthetics
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DrReyes
Rhinoplasty
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Physiup
Physiotherapy
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Sorace & Mendoza
Plastic & aesthetic surgery
Sara AI vs Fresha
Fresha is the booking and payments platform for salons, spas and aesthetic clinics, with its own marketplace and a global footprint. In 2026 it added AI Concierge, an AI receptionist sold separately. Sara is the AI receptionist for clinics, doctors and wellness, in English and Spanish. Public data from September 2026.
Practices already running on Sara
Laser hair removal
Facial aesthetics
Rhinoplasty
Physiotherapy
Plastic & aesthetic surgery
you want a low-cost software subscription (from US$19.95 a month) and you want new clients from its marketplace, accepting a 20% fee on each one. It has scheduling, point of sale, payments and inventory in one platform, and its AI Concierge answers calls and messages if you add it.
you want the AI receptionist to be the core of the product, not a per-location add-on: Sara answers texts, Instagram and the phone in English and Spanish, books into its own platform, collects the deposit in the conversation and charges no fee per new client. It also brings the AI team (Mia on marketing, Daniel on finance).
| Sara AI holasara.ai | Fresha fresha.com | |
|---|---|---|
| Real conversational AI | Yes | Yes AI Concierge, sold separately |
| Answers phone calls (voice) | Yes | Yes |
| Instagram DMs with AI | Yes | Partial |
| Collects the deposit in the conversation | Yes | Yes |
| Full AI team: reception, marketing and finance | Yes | Partial |
| Own scheduling, POS and inventory | Yes | Yes |
| Marketplace to find clients | No | Yes |
| Fee per new client | none | 20% of the first service, US$6 minimum (marketplace) |
| Payment fee | 2% per payment, on top of Stripe | 2.79% + US$0.20 online, all-in |
| Language | English and Spanish | global; AI launched in English-speaking markets first |
| Public pricing | from US$99/mo (1 calendar + Sara); extra calendars US$39 | US$19.95/mo (solo) or US$14.95 per team member; AI Concierge US$99.95 per location |
Yes Partial No
Data from each product’s public site (September 2026). If you represent Fresha and something changed, write to info@rayapp.io and we’ll fix it.
Yes: AI Concierge answers calls and messages and books and reschedules in the Fresha calendar. It is an add-on at US$99.95 a month per location, with 200 minutes and 500 messages included. With Sara, the AI receptionist comes in the base plan.
The subscription has no per-booking fee, but new clients who come through its marketplace carry a one-time 20% fee on the service (US$6 minimum). Card payments have their own all-in rate. Sara has no marketplace and charges no fee per new client.
Sara answers texts, Instagram and the phone with the same AI. Fresha publishes that AI Concierge answers calls and messages over SMS and its in-app chat; as of September 2026 it does not publish Instagram support.
Yes. Sara brings its own platform with scheduling, POS and inventory; onboarding is guided and we load your services, prices and patients.
The AI team that never clocks out
Put Sara on your front desk today, and bring in Mia and Daniel when you are ready. Without changing how you work.
